Formal Sales Process in Small and Medium Size Enterprise (SME) Essay

Introduction History and evolution of formal sales process Formal sales process refers to sales strategies that provide organization sales management with the direction on how to ensure effective and efficient sales. The process can also refer to the steps taken by the management to ensure satisfaction of customers buying process in a more successful way. Notably, formal sales   process allow companies especially Small and Medium Enterprises (SMEs) to enhance their competitive advantage, and ensure effective sales by teaching sales teams how to succeed. The sales process dates back to ancient times but for the purpose of this study I will be focusing on post World War Two. It is surprising that there is little research on the history and development of the sales process as sales are vital to the survival of business. The earlier sales process models stem from the behavioral model AIDA (Awareness, Interest, Desire and Action) attributed to E. St. Elmo Lewis in 1898.   This was developed to help guide the sales force (Kotler 1999; Sheth and Sharma 2008). The sales process is inextricably linked to the buying process, which has developed significantly over the decades. It has changed from a transactional activity into a strategic supply chain function looking to add value to the business (Axelsson and Wynstra 2002; Cousins and Spekman 2003; Ketchen and Hult 2007). Through the development of the sales process there have been three key changes. The first is the development of the ‘seven steps of selling’ (Dubrinsky 1980) which is based on the AIDA model. The second is the ‘evolving selling process’ (Moncrief and Marshall 2005) which expands on Dubrinsky’s model and brings it up to date, with the advent of the internet and changes in the buying process. Third is ‘value based selling’ (Rackman and DeVincentis 1998) which analyses each element of the sales process, with specific focus on the buyer’s ‘problem’ and the real ‘implications’ of the problem. This model provides focus to the sales process into adding value to the customer. In their report, Davies et al, highlight the fact that ‘no-one was measuring true sales ability’ and goes on to study the behaviors and skill set of sales professionals. Regarding measurement, Sharma said ‘what gets measured gets improved’ which start to address the critical issues of visibility and what to measure. Neely states, ‘an organization need to identify an appropriate set of measures to assess their performance’ (Neely 2007; p149).   Regarding behavior, Covey (1999) talks about responsibility and accountability which is a critical area of any sales process, be it formal or not. Weather, or not, an organization has a sales process, the world, and customers, are changing and the approach to sales has to change to ensure complacency does not set in (Kotter 1996). The culture and management of an organization will also impact the sales process, and vice versa, in positive and negative ways (Handy 1991). Womack and Jones (2003) are pioneers in lean thinking and believe manufacturing processes and the elimination of waste can be transferred into the back office side of the business including sales. One of the key themes that have surfaced from initial reading is that sales is a process, which needs to be followed, measured and improved to help increase the sales funnel, or pipeline, in order to grow sales (Miller and Heiman 1994; Zoltners, Sinha and Lorimer 2004; Thull 2010; McClay 2010). Porter (2004) believes that when working with customers it is important to add value and create a competitive advantage. In addition to this, Doyle suggests that the sales process can add value and create competitive advantage, which will ‘contribute to achieving the company’s objectives of growth and profitability though meeting the needs of the customers’ (Doyle 2002: p.2).   When a formal sales process has been implemented, there is much evidence to support that the sales process should be aligned to the sales strategy and to the company strategy (Kaplan and Norton 2006; Johnson, Scholes and Whittington 2008; De Wit and Meyer 2010). In contradiction to the majority, Adamson, Dixon and Toman (2013) challenge the need for a formal sales process and believe the sales function’s approach should be based on insight and judgment. Effects of a formal sales process on an SME and its people Selling is a communal as well as a business activity and can be defined quite simply as â€Å"making a sale† underpinned by several strategies and personal skills across a range of tasks and promotion situations (TAS Group, 2014). The sales task within a business is accountable for the vital creation of revenues, delivers financial stimuli and forms the fundamental connection between a business and its customers (McClay, 2010; Moncrieff and Marshall 2005). Moreover, business dealings rely on persons and more so how they transact with customers, making the buyer-seller edge a highly capricious interface. On the other hand, formal sales process is the sales strategies that provide the sales management force with the direction on how to sell.   It is the process that allow companies especially Small and Medium Enterprises (SMEs) to scale their sale force by teaching sales teams how to succeed. According to Johnson et al (2006), formal sales process provides the sales management team with a framework from which to manage and enable measurement and continuous improvement of the sales force performance. More specifically, a formal sales process enables sales managers maintain control over specific sales behaviors as dictated by the system adopted in Small and Medium Enterprise (SMEs).   Formal sales processes in the SMEs context help sales management teams. They also help managers understand which measures should be adopted for understanding prospecting, qualifying and performance measurement. Additionally, formal sales processes enable sales managers learn how to replicate good behaviors and eliminate undesirable ones besides recognizing problems before they turn to be major roadblocks (Lii, 2011). If there is one component of the selling system that is most taken for granted is the sales process. Although executives spend some of their times forming strategies, developing   entrepreneurial skills and measuring performance   of their employees, they hardly strategize on the formal sales process; that is the activities their salespeople must execute to   shift an activity from lead generation to closure (Lii, 2011). In a broad spectrum, the sales process, be it be formal or informal is the backbone of any sales force.   According to Lii (2011), the formal sales process is selling strategy, which was introduced to facilitate a sell-aside process in sells concerning public mergers and acquisition context. Moreover, the sales process is a much more advantageous in the sales process involving Small and Medium Enterprises’ and is quite distinct from the traditional means of executing sales.   Notably, for a sales process to be termed as good and successful, the right steps at the right time should be initiated and adopted within the Small and Medium Enterprises   vicinity as well as   making the right decisions. As argued by Blair (2005), for the formal process to work in the SMEs, the sales management team should work  Ã‚   tirelessly to keep the correct movement in track. This owes to the fact that without a good flow in selling and buying for the prospective customers to follow and for the sales management team to follow, the sales will remain to be low and potential customers may look elsewhere (Blair, 2005). Formal sales process allows SMEs to scales its sales force by teaching its sales people how to success. Contrary to the informal process that is normally adopted by many and characterized by unorganized techniques, formal sales process in SMEs measures and manages the sales force. Consequently, Sales management teams understand this and strive to develop standard operating strategies for their workforce to follow hence the formal sales process (Johnson et al., 2006). Essentially, the nature of sales process has critically changed. Sales organizations are being reinvented to better address the needs of the changing marketplaces. More evidently, there are different drivers of change in diverse sales organizations that have been identified in reinventing sales organizations and are perceived to help an organization compete successfully in today’s selling environment. With the use of the formal sales process, different Small and Medium Enterprises (SMEs) have realized a measurable change in the levels of sales they acquire. The formal sales process has enabled SMEs to build long-term relationships with their customers. According to (Dar, 2006),this is because formal sales process is a structured line of attack that enables time-to-time assessment of customer’s value hence focusing on the high- priority customers. Secondly, formal sales process aids in creating sales organizational structures that are more nimble and adaptable to the needs of different customer groups. It is in this perspective that formal sales process is beneficial in that it enables Small and Medium Enterprises’ (SMEs) compete well in the entire markets when willing to customize   their sales efforts to meet their customers preferred ways of doing business (Adamson et al., (2013). In addition, in the modern markets; especially SMEs related markets, flexibility which is important to the formal sales process is viewed as an asset, which can determine the level of sales. Thirdly, according to Dar (2006), with the adoption of formal sales process, SMEs gain greater job ownership and commitment from sales management team. Moreover, this is only accomplished when the formal sales team removes functional barriers within the sales organization more so by leveraging the teams experience as a whole. More importantly,   formal sales process helps shift the sales management style from commanding to coaching. In this, the sales management team and managers create a conducive environment that allows the sales team uses their talents and abilities to secure, build and maintain relationships with the profitable customers. Davis et al (2011) discuss that for the formal sales process to work efficiently and yield the desired results, the management style has to change. Nevertheless, the other visible formal sales impact on Small and Medium Enterprises (SMEs) is that formal sales process enables leveraging of the available technology for the success of the sales management team ( Dar, 2006). For instance, formal sales have greatly changed the traditional (informal) sales process in that, its adoption leads to adoption of technological tools. Therefore, sales teams that use the available technology well have a strong competitive edge over others. Consequently, firms globally are investing millions of money in technological advancement in the sales sector to help improve their sales performance. Finally, According to Hayes, (2003), the integration of the formal sales process in then SMEs sales platform encourages the acceptance of better integration mechanisms for sales-team performance evaluations.  Ã‚   Essentially, a real weakness of the informal sales process in the verge of the Small and Medium Enterprises SMEs is on how to evaluate and ultimately reward the sales personnel. However, the use and integration of the formal sales process has solved these problems and instead provided well-marked evaluation strategies hence bringing a positive image of the SMEs and works successfully as a strategy for sales Different sales processes A sales process or strategy is not all about closing business deals; it is about defining a sales process that vividly reflects the image of the organization or firm, the firm’s customers, the products or services it offers and the solution that it offers in the market. By truly understanding its customers and by desiring to solve its customer’s problems, a business can plan to execute a sales process that will accelerate the likelihood of reaching its ultimate goal (Sales educators, 2006). According to the sales educators (2006), there is no specific best way to conduct the sales process. A company’s personality and the sales team desire to achieve as well as the firm’s background determines the type of sales technique that best suits its sales endeavors ( Porter, 2004).   Even though every company in the corporate world has its own sales methodologies, it is always advised that trying different sales processes is healthier. This is because new sales methods keep a company out of rut and may even work better than expected. Therefore, many salespersons even those operating in the B2B environment use a combination of different approaches (Rackman & DeVincentis, 1998). The different sale processes mostly utilized by different sales teams include; older takers, inside sales, outside sales, the guru, the consultant, the networker, the hard seller and active sales among others. Most importantly, every sales process is aimed at increasing the sales to the current customers and finding new ones. However, different businesses and organizations deploy numerous sales processes with shockingly ineffective results. In some cases, when sales management teams use more than one sales process, customers are to same point confused by the different methods of every firm and probably cross selling is limited (Neely, 2007). Sales processes vary significantly according to how much a seller adapts to different selling situations and how much the selling team adapts to customer encounters during the entire sells encounter. According to Neely (2007), among the best sales processes or approaches are the problems solving models, needs satisfaction and consultative selling. Among the three mentioned types of selling processes, in terms of rethinking the sells process, researchers endorse their use to fit any situation on the ground. Neely (2006) argues that consultative selling process is appropriate when the customer is willing to share strategic priorities with the seller and sees the seller as being capable of supporting the customer’s strategic initiatives. Universally, every business is inimitable, hence it should have exceptional sales process to sell service and manage different customers under diverse conditions (Kotter, 1996). Therefore, sales researchers including sales managers across the world are disturbed by the question on whether business should adopt generic sales processes or implement and strengthen a specific sales strategy.   Since business aim at working with the most profitable strategies, studies prove that nonspecific approaches are demanding and possess numerous demerits that include; lack of custom customer profile, lack of metrics that matter, and its association with inflexible business management approaches among others (Johnson et al., 2008). Therefore, sales process needs to be specific. How a formal sales process can improve performance and competitive advantage? According to Thull, (2010), sales process is one of the most components of the selling system that for many decades has been abandoned by many Small and Medium Enterprises (SME). The author eludes that failure to effectively execute a well established formal sales process acts as an impediment to performance and successes of the organization. As a matter of fact, sales process is a vital component in an organization that if well implemented can lead to enhanced competitive advantage and performance or an organization. TAS Group, (2014), affirms that sales process is the backbone of an organization and should not be overlooked at any cost. Notably, most sales managers in many organizations spend most of the time coming up with strategies, building tools, measuring performance and developing skills (Rackman and DeVincentis, 1998). Nevertheless, the author affirms that only a few organizations consider and ensure effective implementation of a well established and organized formal sales process. A sales process in this case is regarded as series of task that must be undertaken by salespeople within an organization to tap and generate opportunities from the lead to closure (Thull, 2010). In a broad spectrum, sales process is an essential component of any sales force in an organization and if carefully and effectively implemented can impact on the success of the organization even in a highly competitive business environment (Thull, 2010). According to Rackman and DeVincentis, (1998), overlooking sales process within an organization hinders sales performance and output even though the organization sales executive have laid down well established sales strategy, tools, skills and metrics in place. Without doubts, this implies that effective of formal sales process implementation in a SME is a strategy of enhancing the performance or the company (Rackman and DeVincentis, 1998). More importantly, sales process can be used to improve the competitive advantage of an organization especially when the process is aligned properly with the customer’s target. In this case, effective alignment of the two lead to enhanced competitive advantage through creation of a world class sales force (TAS Group, 2014).   Performance of an organization is enhanced by the sales process in the sense that the process provides mechanisms of measuring performance. According to Rackman and DeVincentis, (1998), an organization has nothing to measure if it does not have a process.   The author adds that it is difficult improve organization performance if there are no mechanisms of measuring the current performance. Ultimately, sales process is undoubtedly an effective component in an organization to stir performance as it provides mechanism of determining the current performance of the organization and propose changes that need to be effected to improve the performance in the long run.   Essentially, the sales process is critical in SME as it provides a logical framework with various activities, milestones and targets that are used to measure performance (TAS Group, 2014). In this case, an organization which effectively implements sales process is likely to have improved performance. Use of diverse measure in the process of sales process such as calls reports by the salespersons are vital in ensuring they work hard and thus improve the overall performance of the Small Medium Enterprises. According to TAS Group, (2014), the major focus to enhance the organization performance and competitive advantage is simply ensuring effective alignment; implementation and renewal of sales process faster and efficiently than other competitors. Sales process in some way behaves like manufacturing process. In this case, improving sales productivity within a SME, various measures must be put in place stating from the initial sales stage to the end point (TAS Group, 2014). Development of measures ensures that the sales process adopted and implemented by a particular organization is able to address all the need and expectations of the customers through effective alignment of the buying and selling processes. The process of formal sales in SME can never be undermined owing in mind that the process aims to ensure a close relationship between the buyers and the sellers through the use of salespersons. Creation and maintenance of a good relationship between the two parties is imperative as it ensure the needs, concerns and expectation of the buyers are addressed in time and thus result to loyalty (Thull, 2010). This in turn helps to improve the performance of an organization since there will be enhanced sales volume. The presence and implementation of formal sales process is evidently a vital component in ensuring organization have close contact with their customers including prospective customers. In a broad spectrum, development of an effective relationship and alignment of the buying and selling process is crucial in ensuring customer’s loyalty. In this regard, improved customer’s loyalty creates confidence to the organization in terms of increased sales volume and thus enhanced competitive advantage compared to its rivals (Thull, 2010).   In addition, the relationship helps the organization to work harder to ensure maximum satisfaction of the customers need and concerns through addressing various challenges facing the process and discovering opportunities that may arise. This also helps to improve the performance and competitive advantage of organizations especially Small and Medium Enterprises. Essentially, sales process aims to ensure an effective alignment of the salesperson’s selling process with the customer’s buying process. Effective alignment of the two processes is vital to organizations as it ensures needs and expectations of the customers or rather the buyers are met in every step of the buying process. In addition, the alignment leads to an effective and efficient sale in the long run hence improved performance (Porter, 2004).Similarly, if the customer’s needs and expectations are carefully addressed through the sales process, it is more likely that the competitor will not have the opportunity to entice the same buyer to turn to their organization in this way, sales process helps to enhance competitive advantage of Small and Medium Enterprises (Porter, 2004). A critical assessment of how a sales process aligns with a customer buying process According to Davis et al, (2011), sales have two different sale view points, that is, the seller’s and the buyer’s perspective. However, the two sale point differs based on their importance. The buyer’s perspective is more essential compared to the seller’s point of view due to the fact that satisfaction of the buyers is the utmost objective of the sales process. Davis et al, (2011), affirms that organizations have to ensure diverse initiatives and means to ensure satisfaction of the buyers needs and expectations as their purchasing power depend wholly on their perception on organization’s effort to ensure satisfaction (TAS Group, 2014). The buying and selling process are mirror images of each other. Notably, buying process refers to the various steps that current customers use to identify and fulfill their need and expectations (Zoltners et al, 2004). Buying process may vary in time based on the type of product or services a customer want to purchase. However, being short or long, the work of a seller is to ensure buyer or rather customer satisfaction in every step. On the other hand, selling or sales processing is simply the steps or activities that are undertaken by sellers to ensure accomplishment of buyer’s goals, needs and expectations. According to Handy, (1991), buying and sales processes are mirror image of each other in an effective sale.   The two processes align together in that they usually start together and end together having common steps or activities between them. According to Kaplan and Norton, (2006), successful alignment of sales or selling process with the buying process in as essential component within an organization especially SME as it ensure effective and efficient sales. The author affirms that the alignment is based on the way the buyer go from one step to another (buying process), as fast as possible with the aim to find goods and services that satisfy their needs and expectations from the seller, while the seller undertakes and closes all steps with the aim to meet customers or rather buyer’s need throughout the process (Handy, 1991). Dubinsky, (1980/81), suggests that when selling and buying process work together, the result is that sales will be successful and efficient and most importantly, the expectations and the needs of the buyer will be met. In broad spectrum, the alignment of buying and sales process tends to ensure that every step of buying process correspond to a particular step of the sales or the selling process (Dubinsky, 1980/81).   The figure below illustrate how the customer’s buying and salesperson selling processes are aligned to ensure satisfaction of buyers at every step and ensure effective and efficient sales within and organization over a given period of time. Aligning buying and selling processes Customer’s buying process    Salesperson selling process    However, if there is no close relationship between the two process (customers’ buying and salespersons selling processes), the entire sales process is likely to be inefficient and ineffective. In this regard, the expectations and needs of the customers will not be fully met by the salespersons. According to Kaplan and Norton, (2006), sellers should be keen during sales process to ensure they do not omit any step or in other words ensure every buying process step correspond with a particular selling process step. According to Kaplan and Norton, (2006), misaligning the two processes has greater negative impacts to an organization. For instance, omitting a particular step in the sales process that is aimed to correspond to a particular step in the customer’s buying process means that specific need and expectations of the buyers will not be met. This in turn interpret that the customers will turn to other organizations that keen in addressing their needs thus losing their competitive advantage and lead to decline in performance (Dubinsky, 1980/81). Critical assessment of alignment of customer’s buying process and the salespersons selling process brings out the need for SME to adopt and implement an effective sales process within their organization to ensure they meet their customers need and enhance sale, competitive advantage and performance in the long run (Kaplan and Norton, 2006).    Factors to consider when designing, or redesigning, a formal sales process and to make recommendations to the owners of an SME Traditionally, the sales departments have operated informally, with each sales person acting in their distinct ways that in most cases are non-documented, personally derived and non-measured. With the current escalating competition in terms of sales, price war and technological development and design of new and redesign of the existing formal sales processes is inevitable. In response to these forces, small and medium size enterprises need to plan, implement and control their personal contacts programs in order to achieve sales and profit motives of the firms. Designing of formal sale process is a complex and critical undertaking that requires careful scrutiny and a logical examination in its development since it is core in the success of a business (Rickman and DeVincentis, 1998). The going concern of a business entity largely relies on the effectiveness and operativeness of the sales processes in place. Small and medium size enterprises exist with a view to making profit and there fore effort should be made to ensure that they remain competitive and retain a reputable status in the market. Due to, the fragility and sensitivity of formal sales process design and redesign, several factors should be put into considerations in order to safeguard the successful life of the firms. For instance, competencies and skills available in the firm, encompasses the qualification and experience of employees especially management and the Sales department staff. For example the less experienced low level manager spend most time in staffing, monitoring and giving directives to salespersons. The top managers on the other hand, are generally concerned with complex issues of planning, budgeting organizing and coordinating sale strategies with other objectives of small and medium size enterprises. The new design should accommodate the available skill and technology. In the event of limitation of the part of staff qualification, it is worthy to reconsider redesigning the sales strategies, to make them possible to implement operate and eventually achieve the objectives set by the management.   According to Lodato (2006), business sale strategies should be implemented with efficiency with the sole priority of increasing sale despite the completion from rivals. Further more, a look at the geographical coverage and the nature of clients helps determine the correct direction to take. Expansion of business to include a wide coverage necessitates redesigns of sale s process to incorporate the needs and worried of new clients explored. This is through studying and examining their lifestyles, culture and believes and the consumption behavior (Tas Group, 2014).The formal redesign will be there fore necessary in as a way of reinforcing new ways of behavior. Additionally, the sales price and the customers’ economic status should be put into attention. It is worth noting that people consumption pattern entirely depends upon their social economic position and the value of goods and services offered in the market. Visions of the firm should not be trodded underfoot in the process of designing and redesigning the firm’s formal sale process. The necessity of vision and plan in implementation of firms’ objectives is immense (Porter, 2004), Incorporating the vision of the firms is instrumental in determining whether or not the existing strategies are sufficient or not and the need to streamline them to preserve attractive culture of internal work. Solely adding more marketing and sales people is not sufficient .however it should be back up by the firms operational capabilities may produce sale revues needed to increase continuous growth and improvement. Other issue to reflect in designing of formal sales process (FSP) is the workers’ motivation. The current level of employee’s inspiration should be assessed and its effectiveness determined. According to Lauby (2005), motivated workers are highly productive compared to their counterparts irrespective of the qualification and skills possessed. There for the factor that drives employees to their peak performances are determined, followed by implementation of the motivation program. Since not every employee is motivated by the same thing, there is need to include diverse programs ranging from bonus pools individual recognition rewards and group performance acknowledgment. This makes workers feel appreciated for the job well done (Lauby, 2005, p.291) With a view to improving the sale level with business organizations, the manager and owner need to make realignment and readjusted of the operations within the entity and incorporate mechanisms to link product buying process and formal sales process. Majorly, emphasizing on the competence of sales and marketing staff to ensure the easy and efficient implementation of developed marketing strategies at all level of business operations. Recruiting personnel with high qualification that met the current market demands and cope with the stiff competition. The owners should use this as a competitive advantage to maintain their status and reputation. Additionally they ought to explore the nature of their customers with respect to culture, social economic and consumption behavior and pattern especially in new markets discovered. Moreover, the owners should institute programs aimed at motivating the workers. Establishing individual and group recognition reward will make employees feel acknowledged for their work well done and as a result stimulate their peak performance. References Adamson, B., Dixon, M., and Toman, N., 2013. Dismantling the Sales Machine. Harvard   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Business Review Axelsson, B., and Wynstra, F., 2002. Buying Business Services. Chichester: John Wiley and Sons   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ltd. Blair, C. (2005). Four characters of selling: Speak the way your buyers listen, listen the way   Ã‚  Ã‚  Ã‚  Ã‚   your buyers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   speak. 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Great Gatsby Criticism Essay

In Marilyn Roberts’ criticism of F. Scott Fitzgerald’s The Great Gatsby she compares the main character Jay Gatsby to another main character of another novel and movie, Tony Guarino of Scarface. Marilyn Roberts states in her criticism that the writers of Scarface used Jay Gatsby as a model to represent the rise of their own protagonist, Tony Guarino. Scarface is much like The Great Gatsby, a classic rag to riches stories by means of not so legal practices. Affluence, power, and lives of luxuriant ease are what these two men portray. With money and power these men also need high-status women in their lives. For Jay Gatsby the woman he chases after is Daisy Buchannan, the wife of Tom Buchannan. In the world of Tony Guarino the woman in his life is named Poppy. Influence from The Great Gatsby is shown here and throughout the two stories, the name Poppy is a flower like Daisy’s name also is a flower. Poppy and Daisy are also much alike asides from both their names originating from a flower. Both Poppy and Daisy are shallow, self-absorbed, and deceitful. Another comparison brought up is that both women are in their own relationships not with Tony or Jay. Jay Gatsby and Tony Guarino are determined to take these women out of their relationships so that they can be together with them. Tony uses his wealth to try and win over Poppy buying her clothes and even a home, Jay also uses his immense wealth to try and win Daisy over which is not successful. To show their characters immense wealth the writers of both Scarface and The Great Gatsby used shirts as symbols. These shirts are used as symbols to represent the American Dream, limitless freedom, wealth, and ambition. The men also use the shirts to try and win over their love interests. In The Great Gatsby, Jay pulls out his shirts collection to show Daisy, â€Å"They’re such beautiful shirts,† she sobbed, her voice muffled in the thick folds. â€Å"It makes me sad because I’ve never seen such–such beautiful shirts before. â€Å"(Fitzgerald). Jay does this to show off his wealth, throwing expensive and high quality shirts onto the floor. The writers of Scarface made their own rendition of the scene. While touring Tony’s house Poppy seems unimpressed but when Tony takes her to his bedroom he pulls out his shirt collection and throws them on the floor, Poppy eases up when shown the shirts. Both men are also considered as gangsters in Roberts’ criticism. Jay runs an illegal alcohol bootlegging ring and Tony runs a drug cartel. Along with Gatsby’s death Tony is also killed for pursuing the woman he thinks he loves and not by a fellow gangster. Tony’s death like Gatsby’s is rooted in jealousy. Jay Gatsby is killed by a jealous husband (Wilson) thfdafa at thought Jay killed his wife (Myrtle).

Analysis Of The Wanderer Religion Essay

Analysis Of The Wanderer Religion Essay The Wanderer's brave practices were centered on God and Destiny. He was thought that people's lifestyles were managed by them and may "place males into jobs where it appears difficult in order for them to arise with recognition" are evaluated by their option that they execute their goal that was selected . The bravery to avoid the fate of one caused the thought of Popularity, which "is not anything lesser than Destiny": will's effectiveness and also human beings' bravery, and also the storage that could protect their actions. He'd to possess bravery since it frequently intended experiencing excellent bodily struggles, comprehending that he'd probably die if he opposed his destiny. However the Wanderer prefer to die within an early, death that is brave, attempting to accomplish Popularity in the place of resting back and doing nothing, since " he is never died for by Popularity ". The unhappy wanderer prays frequently for empathy And from mercy from Lord God; however for quite a long time. Future decrees that having a large heart he should drop. Their oars into frozen seas, operating his pasaje within the ocean. He must-follow exile.Fate's pathways is inexorable! . The Wandereris faith incorporated an afterlife's perception in Heck or Paradise; he'd devoted during his existence wherever one went relied about the sins. Since where one went in his afterlife come from his steps, Christians didn't have confidence in Fate's concept. Alternatively they respected within God's justice. Catastrophe and beat were more straightforward to comprehend within this faith. Although one endured on the planet, but brought a great lifestyle dedicated to Lord; this is exactly why the wanderer thought that he'd be compensated for his suffering within the Paradise. Funeral may be the compliment of dwelling males After his demise, he should abandon He'll did great actions on the planet against The malice of his enemies, and respectable works From the demon, the kids of males Might reward after him, and his beauty reside For good using the angels within the elegance. (lines 90-93) Where's the mount gone? Where the person? Where gold's provider? Where's he eating location? I mourn the soldier in his corselet, the sparkling mug. The prince's beauty. On the subject of the setting, emotions of the wanderer after demise of his lord differentiate two types of configurations: a real setting, which means isolation of location without his Master, a lonely spot completed by dim dunes, seabirds, etc. Along with a religious environment, making mention of the wandereris center, who recalls his friend's isolation: God and his Master. For that wanderer, all the actual world's pleasures are eliminated. He's no mead area to contact no other kinsmen to safeguard him, no master to function, and their own. Their world continues to be changed into a mystical and unfamiliar organization. He understands the only genuine friend to 1 who's exiled is sorrow that is vicious and he chooses he isn't any longer likely to turn to supply sadnessis and yesteryear fire, but instead turn to the near future and extinguish sorrow. Where they're accepted and in a position to improve their existence like a fellow-man of the hall their wish would be to ultimately arrived at a brand new empire. The wanderer completely realizes that his destiny is set. He'll travel often looking for a brand new people utilizing wish as his way of answer. He that has had long to forgot the lawyer of the precious master knows certainly how, when sadness and rest together join poor people occupant-alone, it'll appear to him in his brain he is adopting and acquiring his liege lord and installing his fingers and his directly his leg, because it some occasions was within the past when he got part within the present-providing. This passing present us the wandereris sadness makes him realizad he has become their own target by permitting sadness to "hole" him alone while he rests. When he wants him he must-stop lamenting about his aged master and discover a brand new the one that may never leave him and continually be there. He'll quickly arrived at the conclusion the only master he'll actually discover that'll welcome him is God. The wanderer focusing on the institution of the religious escape path from all of the injured and discomfort that has affected him and is actually throwing away his need of the real planet. It required being exiled to achieve of comprehending that correct satisfaction originates from within the knowledge. "...this middle earth every day drops and fails ". He understands he should make an effort to acquire the approval of the being that is greater than that of the planet that is known; or individual lifestyle proceeds to beat him. And he currently should make an effort to turn into an area of the the Heavens: "No guy might certainly become smart before he's had his share of knowledge nowadays's kingdom" The Wanderer would be cared for by the signal of the comitatus; he permitted to eat in Mead Places, and the lord might compensate his topic with items if a he was faithful to his master. "The Wanderer" is mimetic once the speakers think about benefits and the dinner places throughout the Anglo Saxon times. Individual encounter or whether declaration, these are occasions which in fact happened in Anglo-Saxon period that is. They're not merely stanzas of hype written by an inventive writer; this poetry is insights of the life span of the Anglo Saxon tradition, encounters of the folks, the circumstances which are created, specifically, the exiles and divorce from lords, are certainly trae of the Wanderer. As pagan, they thought in several gods, however they also thought firmly in pagan brave practices that dominated literature and their culture. The wanderer appears to think for doing this that by performing great works and dealing with paradise, one may acquire popularity. He also still thinks within the pagan viewpoint of Fortune: "However fate is mightier, God is stronger than any guy may know.".Even although he believes the one and just true God produces oneis future; this is exactly why they can not escape in the customs of the Anglo Saxon period. Like a summary "The Wanderer", an poetry provide us, as visitors in contemporary times globe about how exactly existence was for that Anglo-Saxons a peek within the early generations. This encounter or declaration of the time display the way the Anglo Saxon culture was structured and also the need for god to his comitatus; customs and also the perception of God and Destiny; the Wanderer requires about values of his faith, and display the primary battle of the tradition throughout that period: the move from Paganism to Christianity.

Government Business Relation Essay Example | Topics and Well Written Essays - 1500 words

Government Business Relation - Essay Example uses on the link between the concept of globalization and the nation-state; more specifically it tends to answer a major question of whether the role of the Government becomes increasingly important or otherwise in an era of globalization. Initially the term globalization would be defined with regards to the intricate meaning attached to it along with the critiques of it being negative or positive and the factors which contribute to increasing this phenomenon, then the paper proceeds to incorporate the impact of globalization on the state, furthermore this study would explore the methods which are available to redesign the role of the state in order to overcome the challenges launched by globalization on the cohesiveness of the state (Bertucci and Alberti, 2003, Page 1-26). All these sub topics are cardinal to the study of globalization; therefore each would be elaborated in detail along with examples from different parts of the world. In literal terminology, Globalization or Globalisation pertains to the description of a process as a result of which the economies, the societies and cultures of nations throughout the world have been integrated into a web of interdependencies, due to the overarching power of the technological progress in areas of communication, transport and trade. It is often used only to describe the specific concept of ‘economic globalization’ which relates to the involvement of national economies into the international arena, through the tools of trade, FDI (foreign direct investment), capital inflows and outflows, net migration, and the massive spread of technology (Invest Words, 2010). Globalization has its pros and disadvantages; it presents various opportunities to people to benefit from while at the same time it has certain costs associated with it, thus reflecting both aspects of the concept. The major attribute of globalization is the increased level of interdependence between nations across the globe. The determinants at work which

Developments in Biology Essay Example | Topics and Well Written Essays - 1000 words

Developments in Biology - Essay Example Later in 1953 Crick and Watson invented double helix model of DNA. RNA and DNA invention led to the comprehensive understanding of human behavioral characteristics and appearance. The central dogma also helped in this regard. However the field of genetic engineering made outstanding achievements. Paul Berg and co-workers created the first recombinant DNA molecule (PNAS) in 1972. In 1977, Allan Maxam and Walter Gilbert at Harvard University and Frederick Sanger at the U.K. Medical Research Council (MRC) independently develop methods for sequencing DNA. The development of human genome project can be said to be the culmination of advances in the field of human genetics. In 1980, David Botstein, Ronald Davis, Mark Skolnick and Ray White proposed a method to map the entire human genome based on RFLPs which can be considered as the starting point of human genome project ideology. In 1984, MRC scientists decipher the complete DNA sequence of the Epstein-Barr virus, 170 kb. Later in 1985, Kary Mullis and colleagues developed PCR, a technique to replicate vast amounts of DNA. In 1986, Leroy Hood and Lloyd Smith of the California Institute of Technology (Caltech) and colleagues came up with the first automated DNA sequencing machine. In 1987, Helen Donis-Keller and colleagues at Collaborative Research Inc. published the "first" genetic map with 403 markers, sparking a fight over credit and priority (Leslie Roberts, 2001). Similarly, in 1992, U.S. and French teams completed genetic maps of mouse and human and mouse followed by the publication of a complete genetic linkage map of the human genome. One more important finding was in 1995, researchers at Whitehead published a physical map of the human genome containing 15,000 markers. Later in 1996, An international consortium publicly released the complete genome sequence of the yeast S. cerevisiae. Later Yoshihide Hayashizakis group at RIKEN completed the first set of full-length mouse

Association of socio-economic conditions to infectious diseases with Essay

Association of socio-economic conditions to infectious diseases with emphasis on poliomyelitis - Essay Example Although antibiotics have made a significant difference in the prognosis for many infectious diseases that are caused by bacteria, viral diseases have substantially remained immune from any magic cures involving drugs and this means that prevention, arrest of transmission and a programming of the human immune system are the only viable alternatives that are available against such diseases which have caused enormous devastation throughout human history. This literature review presents an examination of the impact of socioeconomic conditions on prevalence of infectious diseases and poliomyelitis, which has had a history of having been responsible for enormous suffering in all parts of the world, is especially considered in the review. I hereby certify that, except where cited in the text, this work is the result of the research carried out by the author of this study. The main content of the study which has been presented contains work that has not previously been reported anywhere. This write-up is submitted in fulfilment for the requirements related to a full literature review for The Association of Socio – Economic Conditions to Infectious Diseases with Emphasis on Poliomyelitis. Infectious diseases arise as a result of the constant and ongoing conflict between the microbial world, consisting of bacteria and viruses etc and the living physiology of humans or animals (Waldvogel, 2004, Pp. 5 -10). Although the variety of organisms that belong to the microbial world is said to be immense, with about two to three billion species existing on the planet earth, microbial organisms that have adapted to humans and also possibly other mammals is said to be extremely limited, with the total number not exceeding a thousand pathogens. The interaction of the human pathogens and the human physiology results in an abnormal functioning of the human life functions, which results in disease. Although, very many

Truth in Politics Essay Example | Topics and Well Written Essays - 500 words

Truth in Politics - Essay Example For Machiavelli, 'virtu' or skill as wielded by a ruler would make for a state that would thrive and protect itself from the machinations of enemy-states. War for Plato is essentially unjust and the only justification for it is for defending the state, while for Machiavelli a state exists to wage war against other states - thus, war, is a natural condition in a state's existence. Plato and Machiavelli also lived in different eras. For the former, philosophy is concerned with the truth, as embodied by principles and how things should be, and this concern would naturally result in a perfect society. For the latter, philosophy is allied with the realities of power, in how things are as they are. Philosophers in Plato's Republic are the only ones ideal to rule (and become kings) because they love and search for the truth - as opposed to the other two classes, the people who are mainly concerned with honor, and the masses, who are concerned with money and the indulgence of physical appetites. The philosopher-kings possess the quality of truthfulness who "will never intentionally receive into their minds falsehood, which is their detestation, and they will love the truth." Truth as conceived by Plato is absolute, dealing with the eternal and the unchanging, the "forms" opposed to the fickle, the merely seen and experienced.

Origin Enterprises plc Assignment Example | Topics and Well Written Essays - 1250 words

Origin Enterprises plc - Assignment Example The manufacturing and distribution operation of the agro nutrition division is based in the United Kingdom, Norway, Poland and the Ireland. There are many renowned items produced by the company. Some of those renowned products are crop nutrition, feed ingredients, marine proteins and oils and integrated agronomy services etc. which provides a leading edge in the competitive market. On the other side the food division of the company is categorized into four segments i.e. manufacturing, marketing, sales, and distribution which is primarily based on Ireland. Presently, the company is in leading position due to supply quality of foods across manufacturing sector, food service sector and the retail sector. Here the researcher tries to analyse the different aspects of the Origin Enterprise by analysing the annual report as well as the Director’s report. In this report, the researcher highlights the different social, ethical and environmental issues. The financial analysis is also in tegral part of this report. Review of Annual Report and Director’s Report General Overview of the Origin Enterprise Plc ... There are a number of food brands of Ireland, food services retail convenience segments, manufacturing sector and home baking that are related with the business network of the company. On the other side, the foods wing of Origin Enterprise plc is consisted with three food brands namely Roma, Odlums and Shamrock. There are two subsidiaries of the company i.e. R & H Hall Limited and Goulding Chemicals Limited. The sales revenue of the company decreased 11 % in 2012 comparing to that of in 2011. The segment wise analysis of the company shows that the sales revenue of Food business division is higher than the Agri-nutrition division. Target Market The Agri-Nutrition business is distributed through its manufacturing and distribution operation in Ireland, United Kingdom, Poland and Norway. The Food division activities are mainly based on Ireland and supplies the Italian food ingredients, home baking and convenience categories across the retails, food service and manufacturing sectors. Comp any generates 50.4% of the total revenue from the Ireland and 49.6% from rest of the world (Annual Report, 2012). Market Situation The present global crisis UK and downturn in the European market is affecting many of the businesses. The inflation rate is 3.7% down as compared to last year and the increase in unemployment rate of 7.9% changed the spending pattern of the customers. There Irish farming division is currently facing significant challenges. Firm’s incomes and purchasing power are under sustained pressure following a period of very low output prices and tightening of firm credit. As a result the sales and profit margin of the company got affected. Core Competitors Origin

IT163 Unit 5 BD Research Paper Example | Topics and Well Written Essays - 250 words

IT163 Unit 5 BD - Research Paper Example The join condition brings the relationship between the rows of one table and the rows of another table. The join query enables a query to select any number of columns from more than two tables (Connolly, & Begg, 2005). If two of these tables have a column which share the same name, then all the qualifying name attributes of the columns will be used so that the queries will have the name of the table that is used. Join query come in many flavors according to the location where the join query will be located. There are conditions that join query will work. A join query will either work under WHERE clause or FROM clause. These are the conditions that will enable join queries to work. This is in aimportant aspect which should be looked into when undertaking and creating join queries. In an example where there are two tables holding persons information and the order information, if one wants to get some data from the two tables (Connolly, & Begg,

Value Chain Model Research Paper Example | Topics and Well Written Essays - 1250 words

Value Chain Model - Research Paper Example The principle aim of Audible is to integrate literate listening so much that it becomes the core tool for anyone who is seeking knowledge to be more productive and well informed. Audile’s collection is massive. It‘s collection includes over 85,000 audio programs that have come from above 1000 content providers. These content providers vary from audio book publishers to broadcasters to entertainers to magazines to newspaper publishers to business information providers. The content can be easily downloaded and played back on various wireless mobile devices. Audible is also the leading provider of for audio products for Apple’s iTunes Store. (About Audible) Audible’s Value Chain Activities: According to Porter(1885), the core value chain activities are as following: 1. Inbound Logistics 2. Operations 3. Outbound Logistics 4. Marketing and Sales 5. Service Inbound logistics include some core value chain activities such as receiving the raw materials and stockin g them in warehouses. After stocking in their warehouses, the materials are distributed to the distribution and from there to manufacturing. Audible is an online store that delivers digital content. It delivers audio content and its stock includes DVDs at the most. Hence, its warehouses are designed to keep CDs and DVDs. Its core business model enables customers to shop, purchase and download audio content from their online store, www.audible.com. The operations include customizing the audio content to the standards that run at audible; adding the audible logo on the audible media content and copy-right protecting. Out bound logistics don’t involve brick and mortar here. The customers are given the opportunity to download their desired digital content on the media of their choice. Marketing and Sales involves coming up with customer needs and targeting them for sales. Audible markets itself through online media, social media and through the online big wig, Amazon.com. Audible has a toll free number through which customers can get in touch with their customer services department. (Value Chain Model) The primary activities in value chains are a combination of various things. These include the infrastructure of the firm, its Human resource management, its technology development, and its procurement. Audible is strategically aligned with Random House Inc for the production and publishing of audio content. Audible uses various technologies to support value creation for its business. Audible cut down on all the brick and mortar expenses such as paper, printing, warehousing and shipping by opting for online delivery that not just ensured that the customers were immediately delivered but were also offered a wide ray of DVDs to select from. Moreover, Audible also created value allowing the authors to dub in their own voices. Eventually the population and the masses started with drawing themselves from books because they found themselves too busy to read. Audible offered them the opportunity to become accustomed to reading amidst their busy schedules. They weaned away from books and started looking up to digital content available to them to read. Before this audio publishers found it difficult to ship physical products. An online shop store made it possible for them to come out of that limitation. Audible was the first company to center its

The Turkish Gambit by Boris Akunin Essay Example for Free

The Turkish Gambit by Boris Akunin Essay The Turkish Gambit is the third novel by Boris Akunin to be translated from Russian to English. It is also the second novel among the Erast Fandorin detective-fiction masterpieces written by Akunin. This novel is set during 1877-1878 when the Russian-Ottoman war was marking its place in World History. It revolves around the search of protagonist Erast Petrovich Fandorin for a Turkish spy among the ranks of Russian soldiers. In his plight, he was accompanied by a female sidekick named Varvara Andreevna Varya Suvorova who has gone in Bulgaria to find her fiancà ©. The novel involves the death of Russian hussar officer Count Zurov and Officer Ivan Kazanzaki. Apparently, these deaths are very much planned by the Turkish- secret agent Anwar Effendi disguised as the French journalist Charles Paladin. Paladin’s story that he was able to see that the Turks were smaller in number may have been his chance to talk to this army and tell them that he was about to convince the Russians to attack Plevna with smaller troops. Thus, the Russian army attacked Plevna with no exact knowledge of the Turks’ strength. The death of Zurov occurred when he was ordered by Russian General Sobolev to fetch reinforcements from their headquarters as they were being beaten by the Turks during their battle at Plevna. This attack was lead by incorrect information from Paladin who said that the Turks were already on the losing end when in fact, they were gathering more strength against the Russian army. Zurov may have been killed on his way to their headquarters by Paladin as he was still in Bucharest where he killed Colonel Lukan (Lukan may have also been able to find out that Paladin was the spy) so as not to be able to call the said reinforcement.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Akunin’s novels that feature Fandorin, there is always a homosexual character that is usually blamed of a crime but ends up innocent. In The Turkish Gambit, this character is portrayed by a Russian Greek gay officer named Ivan Kazanzaki who was accused of treason. He was sent to jail and suffered because of this accusation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But as Fandorin relayed what he found out about Paladin, Kazanzaki was proven innocent. The detective said that all along, it was Paladin who was causing so much trouble on the Russian army because of severe treachery. He revealed that no one from Paladin’s paper has ever seen him and why Paladin’s stories were filled with information at cities where Anwar was said to be located. He was also the one who changed Plevna to Nikopol on the telegram by distracting Peter Yablokov telling him that Varvara was at their place. It was Paladin who was supposed to be accused of treason and not Yablokov or Kazanzaki.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And as the novel ended, with the problem on the espionage resolved, Akunin imparts another predicament to his readers as Fandorin was able to predict that although Russia was able to win over Turkey, they are still up to a new set of problems. And that is for sure is another installment of the Fandorin series that should be anticipated. SOURCES: Kiem, Elizabeth. â€Å"The Turkish Gambit by Boris Akunin: Random House†. Flak Magazine 1999-2006. 10 December 2006.http://www.flakmag.com/books/turkishgambit.html Weidenfeld Nicolson. â€Å"The tsar’s Man†. The Guardian 29 Jan. 2005. 10 December 2006. http://books.guardian.co.uk/reviews/crime/0,6121,1400851,00.html

Isaac Asimov Essay Example for Free

Isaac Asimov Essay Isaac Asimov, the pre-eminent popular-science writer of the day and for more than 40 years one of the best and best-known writers of science fiction, died yesterday at New York University Hospital. He was 72 years old and lived in Manhattan. He died of heart and kidney failure, said his brother, Stanley. Mr. Asimov was amazingly prolific, writing nearly 500 books on a wide range of subjects, from works for preschoolers to college textbooks. He was perhaps best known for his science fiction and was a pioneer in elevating the genre from pulp-magazine adventure to a more intellectual level that dealt with sociology, history, mathematics and science. But he also wrote mysteries, as well as critically acclaimed books about the Bible, physics, chemistry, biology, astronomy, limericks, humor, Shakespeare, Gilbert and Sullivan, ancient and modern history, and many other subjects. Mr. Asimovs first book, Pebble in the Sky (Ballantine), a science-fiction novel, was published in 1950. His first 100 books took him 237 months, or almost 20 years, until October 1969, to write. His second 100, a milestone he reached in March 1979, took 113 months, or about 9 1/2 years a rate of more than 10 books a year. His third 100 took only 69 months, until December 1984, or less than 6 years. Writing is more fun than ever, he said in a 1984 interview. The longer I write, the easier it gets. He once explained how he came to write Asimovs Guide to Shakespeare (Crown). It began, he said, with a book called Words of Science. Science led to Words on the Map, he remarked, which took me to The Greeks, which led me to The Roman Republic, The Roman Empire, The Egyptians, The Near East, The Dark Ages, The Shaping of England and then Words From History. It was an easy jump to Words in Genesis, which brought on Words From the Exodus. That led me to Asimovs Guide to the Old Testament, and then The New Testament. So what was left except Shakespeare? His usual routine was to awake at 6 A.M., sit down at the typewriter by 7:30 and work until 10 P.M. In In Memory Yet Green, the first volume of his autobiography, published in 1979, he explained how he became a compulsive writer. His Russian-born father owned a succession of candy stores in Brooklyn that were open from 6 A.M. to 1 A.M. seven days a week. Young Isaac got up at 6 oclock every morning to deliver papers and rushed home from school to help out in the store every afternoon. If he was even a few minutes late, his father yelled at him for being a folyack, Yiddish for sluggard. Even more than 50 years later, he wrote: It is a point of pride with me that though I have an alarm clock, I never set it, but get up at 6 A.M. anyway. I am still showing my father Im not a folyack. He Learns to Read, Then Teaches Sister Isaac Asimov was born Jan. 2, 1920, in the Soviet Union, near Smolensk, the son of Judah and Anna Rachel Berman Asimov. He was brought to the United States in 1923 and was naturalized in 1928. He taught himself to read before he was 5 years old, using the signs on his Brooklyn street. A couple of years later, with a little help from his father, he taught himself to read Yiddish. When he was 7, he taught his younger sister to read. He skipped several grades and received a high-school diploma when he was 15. After discovering science fiction on the magazine rack in his fathers store and overcoming his fathers objections to fanciful subject matter he tried writing science fiction himself and sold his first story when he was 18. The story, Marooned Off Vesta, ran in the October 1938 issue of Amazing Stories. Three years later, in 1941, he sold a story called Nightfall to Astounding Science Fiction, then the top magazine in the field. It was edited by John W. Campbell Jr., whose ability to find talented writers was largely responsible for what is considered the Golden Age of science fiction in the 1930s and 40s. Almost 30 years after Nightfall was published, the Science Fiction Writers of America voted it the best science-fiction short story ever written. Astounding Science paid a cent a word, Mr. Asimov once recalled. So for a 12,000-word story I expected $120. I got a check for $150 and thought Mr. Campbell had made a mistake. But when Mr. Asimov called to tell him, he said the story had seemed so good to him he gave me a bonus of one-quarter cent a word. Mr. Asimov graduated from Columbia University in 1939 with a bachelor of science degree, and earned an M.A. in 1941 and a Ph.D. in chemistry there in 1948. The next year, he accepted an offer from Boston Universitys School of Medicine to teach biochemistry. I didnt feel impelled to tell them that Id never had any biochemistry, he recalled in a 1969 interview. By 1951 I was writing a textbook on biochemistry, and I finally realized the only thing I really wanted to be was a writer. He was made an associate professor of biochemistry in 1955 and a professor in 1979, although he stopped teaching in 1958 and only occasionally went back to the university to lecture. A Science Fiction Of Verve and Clarity Mr. Asimovs science-fiction novels and stories won many awards: five Hugos, given by the fans, and three Nebula Awards, given by his fellow writers. His Foundation Trilogy (all published by Doubleday) which takes place in a future galactic empire and consists of Foundation (1951), Foundation and Empire (1952) and Second Foundation (1953) was given a Hugo in 1966 as Best All-Time Science-Fiction Series. Among his nonfiction works, Asimovs New Guide to Science is considered one of the best books about science for the layman. Reviewing Foundations Edge (Doubleday), a sequel to the trilogy and the first of Mr. Asimovs books to make the New York Times best-seller list, the critic Gerald Jonas said in The New York Times Book Review in 1982: He writes much better than he did 33 years ago yet he has lost none of the verve he brought to this series when he and the galaxy were much younger. What more could one ask? Foundations Edge won a Hugo in 1983 as the best science-fiction novel of the year. In recent years, Mr. Asimov wrote Foundation and Earth (1986) and Prelude to Foundation (1988). A final novel, Forward the Foundation, is to be published by Bantam Books later this year. Mr. Asimov himself made no great claims for his work. I make no effort to write poetically or in a high literary style, he said in 1984. I try only to write clearly and I have the very good fortune to think clearly so that the writing comes out as I think, in satisfactory shape. I never read Hemingway or Fitzgerald or Joyce or Kafka, he once wrote. To this day I am a stranger to 20th-century fiction and poetry, and I have no doubt that it shows in my writing. No Typist or Agent, And No Airplanes He wrote his first drafts on his typewriter, and short articles and final drafts on a word processor, and he rewrote everything only once. Its not out of conceit, he said. But I have lots of stuff Im committed to write and if I linger lovingly I wont be able to write at all. Not everything, however, fell into place easily. He once did a childrens book in a day, but the Shakespeare book took two years. The book he considered his favorite, Murder at the A.B.A. (1976), a mystery novel in which he himself was a character, took seven weeks; The Gods Themselves (1972), a science-fiction novel that won both the Hugo and the Nebula awards, took seven months. I do all my own typing, my own research, answer my own mail, Mr. Asimov once said. I dont even have a literary agent. This way there are no arguments, no instructions, no misunderstandings. I work every day. Sunday is my best day: no mail, no telephones. Writing is my only interest. Even speaking is an interruption. Although he wrote about space travel through countless universes and light years, Mr. Asimov himself refused to fly. Isaac says that he loves to fly into space and span the galaxies, the editor Ben Bova once remarked. But only in his imagination. Among Mr. Asimovs other well-known science-fiction works were I, Robot (1950), in which he invented his famous Three Laws of Robotics, which govern the relation of robots to their human masters: robots may not injure a human or, by inaction, allow a human to be harmed; robots must obey humans orders unless doing so conflicts with the first law; robots must protect their own existence unless doing so conflicts with the first two l aws. Robot and galactic-empire themes eventually expanded and intertwined in 14 novels. Secret of Success: Its All in the Genes He also wrote many nonfiction works and magazine articles on a wide range of subjects and was the editorial director of a magazine named after him Isaac Asimovs Science Fiction Magazine for which he wrote the editorials in each issue. He received the James T. Grady Award of the American Chemical Society in 1965 and the American Association for the Advancement of Science-Westinghouse Science Writing Award in 1967. Recently Mr. Asimov said he had had a prostate operation and was cutting back on his writing. He suspended his monthly column in Fantasy and Science Fiction magazine, to which he had contributed some 400 columns and articles over 33 years. Writing 10 or more books a year was standard procedure for Mr. Asimov, and he continued his busy pace after a heart attack in 1977 and triple bypass surgery in 1983. I have been fortunate to be born with a restless and efficient brain, with a capacity for clear thought and an ability to put that thought into words, he once remarked. None of this is to my credit. I am the beneficiary of a lucky break in the genetic sweepstakes. Mr. Asimov once told an interviewer about sadly contemplating death and the end of conscious thought. But, he said, he cheered himself with the thought that I dont have to worry about that, because there isnt an idea Ive ever had that I havent put down on paper.

Base Multiplier Approach to Money Supply

Base Multiplier Approach to Money Supply Traditionally, it has been shown controversially that money supply is determined using the base multiplier approach. The multiplier model of the money supply, originally developed by Brunner (1961) and Brunner and Meltzer (1964) has become the standard model to explain how the policy actions of the Central Bank influence the money stock  [1]. However, there is more than sufficient evidence to suggest that monetary authorities do not determine the money supply and that the flow of funds approach makes more sense. Consequently, I will compare and contrast the base multiplier and the flow of funds approaches to the determination of money supply and determine which occurs in reality in view of the present economic climate. Under the base multiplier approach, the monetary authority (Bank of England) sets the size of the monetary base, which in turn determines the stock of broad money as a multiple of the base.  [2]  This process is described below: Ms = Cp + Dc (Equation 1) In the equation above, Ms refers to the broad money supply, Cp refers to private sector (excluding banks) notes and coins and Dc refers to bank deposits. The next equation is for the monetary base (B) is as follows: B = Cb + Db + Cp (Equation 2) In Equation 2, Cb refers to banks notes and coins while Db refers to deposits with the Bank of England. Both combined they can be called reserves R and can be substituted into the equation above to form Equation 3. B = R + Cp (Equation 3) The quantity of money can now be expressed as a multiple of the base as follows:  [3]   (Equation 4) The next stage is to divide through by bank deposits to obtain the Equation 5 as follows: If = ÃŽÂ ± and = ÃŽÂ ², then the equation above becomes Equation 6 below: The symbol ÃŽÂ ± is the private sectors cash ratio, while ÃŽÂ ² represents bank reserves. Under the multiplier approach the money supply equation is then obtained by multiplying both sides of the equation with the monetary base B. Therefore, Equation 7 becomes: The rationale behind this is that assuming ÃŽÂ ± and ÃŽÂ ² are fixed or stable, the money supply is a multiple of the monetary base and can change only at the discretion of the authorities since the base consists entirely of central bank liabilities. The Flow of Funds approach says that money supplied is determined by open market operations. It presents the opposite view to the multiplier approach as those in favor believe that other factors determine the supply of money, not monetary authorities or policymakers, it looks at the demand for money not just the supply side. They also believe that banks are able to obtain reserves from central banks as required and are not a constraint. Under this approach credit or loans credit by the private sector create deposits and not the other way round as put forward by the base multiplier approach. The flow of funds model of money supply determination is as follows: Ms = Cp + Dc, the same definition of broad money supply as was used in the base multiplier approach (Equation 8) The next equation focuses on the changes in money supply, i.e: ΆMs = ΆCp + ΆDc (Equation 9) A change in deposit is matched by a corresponding change in loans, which can be further divided into loans to the private sector (Lp) and loans to the UK government (Lg): ΆDp = ΆLoans = ΆLp + ΆLg (Equation 10) Equation 9 could therefore be re-written as Equation 11 as follows: ΆMs = ΆCp + ΆLp + ΆLg The flow of funds approach was developed at a time when the UK government needed to borrow from banks to meet its requirements as issuing bonds was not sufficient. This had stopped being the case for a while, as the UK government was able to meet its requirements solely through the issue of bonds. Consequently, ΆLg can be further broken down to take into effect the monetary implications of the public sector deficit:  [4]   ΆLg = PSNCR ΆCp ΆGp + Άext (Equation 12) PSNCR stands for public sector net cash requirement; ΆGp represents sale of government bonds to the general public and Άext represents the monetary effect of official transactions in foreign exchange by the central bank (and this is equal to zero in a floating exchange rate regime)  [5]   Consequently, by substituting Equation 12 into Equation 11, obtains: ΆMs = ΆCp + ΆLp + PSNCR ΆCp ΆGp + Άext, which becomes Equation 13 as follows: ΆMs = PSNCR ΆGp + Άext + ΆLp Equation 13 shows a link between loan demand and the state of the economy.  [6]  As the total amount of goods and services produced within an economy grows, the demand for credit and a corresponding will also increase to finance the growth according to the flow of funds model. Deposits will also grow to match the increase demand. The differences of opinion between those in favor of the base multiplier approach and the flow of funds approach comes from how they view how money supply is determined. The base multiplier approach believes that money supply is exogenously determined while the flow of fund approach believes it is endogenously determined. Despite the differences, they do agree on the concept of the Quantity Theory of Money (QTM). QTM states that there is a direct relationship between the quantity of money in an economy and the level of prices of goods and services sold.  [7]  Heakal explains that if the amount of money in an economy doubles, price levels also doubles causing inflation. The consumer therefore pays twice as much for the same amount of the good or service.  [8]   The theory is denoted by the Fisher Equation: MV = PT; where M is the money supply, V is the velocity of circulation (i.e. the number of times money changes hands in an economy)  [9]  ; P is the average price level and T the volume of transactions of goods and services. Both approaches agree on the formula but disagree on the assumptions. In the case of the base multiplier approach, Friedman believes that V is constant (http://www.risklatte.com/BraveEconomist/02.php), and T is constant in the short term, while the flow of funds approach believes that V is a variable, with their rationale being that since consumer and businesses spending needs determine the number of times money changes hands in the economy, then V cannot be constant. While there is agreement that there is a direct relationship between the money supply and the level of prices of goods and services sold, the nature of that relationship is disputed. The base multiplier approach goes on the assumption that a change in money supply directly influences price levels and/or a change in supply of goods and services.  [10]  The endogenous argument believes the relationship works the other way round, i.e. that changes in price levels or in supply of goods and services results in changes in the money supply. So instead of the money supply being determined by the monetary authorities as the base multiplier approach believe, the flow of funds approach believe that it is actually interest rates that determine the money supply. Consequently, the role central banks or monetary authorities have played is only to set interest rates and let the commercial banks and consumers do the rest through demand and supply. In reality, it is clear that the endogenous view is more viable. In terms of velocity of circulation, statistical analysis shows that v rises during booms and deregulation and falls during slumps and reregulation  [11]  , therefore, making redundant the argument of people like Friedman that v is constant. Furthermore, the role of the central bank as a lender of last resort makes their ability to control the money supply almost impossible.  [12]  This is because they are guaranteed to provide funds to commercial banks as appropriate. This was seen in numerous instances during the recent global recession. For example, at the start of the economic crisis in 2007, the Chancellor of the Exchequer authorised the Bank of England to provide a liquidity support facility to Northern Rock against appropriate collateral and at an interest rate premium. This liquidity facility will be available to help Northern Rock to fund its operations during the current period of turbulence in financi al markets while Northern Rock works to secure an orderly resolution to its current liquidity problems  [13]. We have seen that the two approaches to money supply determination are influenced by the exogenous and endogenous views. The exogenous view lends credibility to the base multiplier approach and asserts that an external agent monetary authorities or the policymaker determines the supply of money, while the endogenous approach believes this is done through open market operations. The only way the policymaker intervenes, according to endogenous views is by setting interest rates. Thereafter, the commercial banks and their customers take over the process which of demanding and supplying credit which ultimately determines the money supply in an economy. The base multiplier approach will never and has never been used, the flow of funds model is thought of as being a better model for the money supply as it takes account of demand and supply. In reality the endogenous approach of the flow of funds is at work. Contrary to the exogenous approach insinuating that the money supply is independent of interest rates, the endogenous approach believes that the higher the demand for loans the higher the interest rates which encourages banks to lend more. Therefore modern economies recognise that the policymaker sets short-term interest rates and the quantities of money and credit are demand-determined.

Mo Money, Mo Greed & Corruption Essay -- Economics Finance Papers Fi

Mo' Money, Mo' Greed & Corruption The American dream: a spouse, a few children, a lucrative job, a nice home, and of course, some material luxuries. Those who are able to realize this goal have my respect and they should be proud of their accomplishments. However, my beef arises with the very few Americans who greatly surpass this dream. Yes, I mean the multi-millionaires and billionaires of America. The wealthiest one percent of our nation owns half the financial assets and 38 percent of the total wealth. They have more money than the bottom 90 percent combined. The next richest nine percent also have more money than the bottom 90 percent combined. These people are so filthy rich they can literally burn hundred dollar bills and laugh about it. But that's not why I'm upset; that's merely capitalism at work. Capitalism is important because it provides a framework for people to aspire for more. But the downside is that an entirely different class is produced. Although small in numbers, this class of people has an infinite amount of power. I get really upset when I see these people, who are already beyond the definition of rich, committing fraud or perpetuating unfair political policies that keep them and their friends so wealthy. This extreme greed and corruption are the targets of my attack. I interned with Merrill Lynch and Smith Barney/Citigroup over the summer and I soon plan to begin my full-time career on Wall Street as well. When I started reading the Wall Street Journal last spring, I began to notice that every day's headlines included a scandal of some sort. Most people have heard of Enron, a company that inflated financial reports consistently until the "bubble" collapsed, revealing the truth and sending the c... ...al to make sure they stay ahead of the game. This is exactly where my problem arises. While they’re â€Å"playing† this game, millions of Americans are living in poverty. Many people even live on the streets, trying to survive until their next meal. Some rich people have done extraordinary things with their money through philanthropy and charity. I wish that every wealthy American would follow this same path of giving. I would like for this selfish â€Å"game† to finally end. Will it happen anytime soon? I know that it won’t. But I do have the power to control my own actions. I have set high goals for myself with my career and in my life. Coming from a disadvantaged background I know that I will better appreciate whatever wealth I attain. Whether or not I make it to the top one percentile, I am certain that I will never forget the struggles that millions of Americans endure.

The Molten Core Theory Essay -- Geology Education Earth Essays

The Molten Core Theory The center of the Earth is composed of a solid metallic core surrounded by a molten layer of liquid metal. This paper will discuss the reasons to believe the theory that the Earth has a molten core, and the important discoveries that have led to this generally accepted theory. It is very reasonable to agree with this theory when paying credence to the logical evidence that answers questions about the Earth’s core. This evidence includes information about the elemental make up of the Earth, the reason for the Earth’s magnetic field, and some of the possibilities of the Earth’s formation. Dr. Ken Rubin, an assistant professor of geology at the University of Hawaii. Explains that the Earth is made up of an accumulation of all of the known elements combined in different forms to make the various rocks, and minerals that are present in the crust, mantle, and core of the Earth. With the understanding of these elements and their properties we can begin to make judgments on the harder to observe questions, like that of the Earth’s interior make up. Knowing the properties allows for the determination of things on a much larger scale, such as the density of the Earth, which is crucial to understanding the Earth’s core. Much of what is known about the Earth can be learned from observing the other planets in our solar system. Every planet has a different mass and density. That means that planets create varied gravitational pulls on each other. By testing the effects of the Earth’s orbit on that of the other planets it becomes possible to estimate an overall density for the planet. Knowing the density of the Earth is extremely important to understanding it’s interior structure. Returning to ... ...it’s basic structure. Along with the new evidence of the Earth’s magnetic field originating in the Earth’s core, and new experiments, such as the multi-anvil press experiment, it is logical and more than plausible to believe that the Earth’s core is a liquid hot fluid made up of iron and nickel, surrounding a compressed solid metal center. Works Cited Dr. Rubin, Ken. How do scientists know what is in the core of the earth?. 24 October 2002. . Kloeppel, Jim. â€Å"Long-standing mystery of earth’s inner core may be solved.† news bureau 1 March 2002. The Source of the Earth’s Magnetic Field. 22 Oct. 2002. Earth Core Studies. 26 October 2002.

Evaluating the Main Theories of Counseling Essay -- Counseling/Therapy

This essay will attempt to highlight and evaluate the strengths and weaknesses of the three main theories of counselling within the module covered this term. The three approaches in discussion are psychodynamics, cognitive behavioural and humanistic. The psychodynamic theory originated from Sigmund Freud, a medical doctor and philosopher (1856 - 1939) founded in the 1900s. Freud developed his ideas whilst working as a psychiatrist in Vienna, collecting information from his patients such as feelings, thoughts and early childhood experiences. The psychodynamic theory focuses on the unconscious mind. Freud’s credence is that different mental forces operate in the mind. The unconscious mind can be described as being like an iceberg. The tip of the iceberg represents the part of the mind that is conscious, everyday thoughts. The iceberg just below the water’s surface represents the pre conscious, thoughts and information that can be retrieved easily. And finally the base of the iceberg is the unconscious part of the mind where fears, traumas and bad experiences are contained, almost impossible to retrieve. Freud argued that slips of the tongue are repressed expressions made by the person unknowingly. The term used for this is a Freudian slip. Freud emphasized that early childhood experiences are important to the development of the adult personality, proposing that childhood development took place over five stages; oral, anal. Phallic, latent and genital. The phallic stage is the most important stage which contains the Oedipus complex. This is where the child (age 4 - 6 yrs) posses the opposite sex parent and wants rid of the same sex parent. Freud argued that if the conflict is not resolved in childhood then it could cause ... ... objectively discoverable facts. This essay has discussed the three main approaches in counselling, looking at both strengths and weaknesses of each. It is evident that every theory is embedded in historical and cultural issues. Although the three approaches have the same initial focus, to enable clients to make conscious their personal meanings and bring them into a place of awareness. It is clear that there is no right or wrong approach, each has contributed to science and society. Works Cited PENNINGTON, D ( 2002) , Introducing Psychology: Approaches, Topics and Methods MALAN, H, D, ( 1979 ) , Individual Psychotherapy and the science of Psychodynamics, Oxford GROSS, R, ( 2005 ), Psychology, The science of mind and behaviour, London. Piotrowski, NA 2005, Psychology Basics, Salem Press, eBook Collection, EBSCOhost, viewed 25 August 2011.

Fasting Feasting Essay

This article attempts a cultural study offood and eating habits in Anita Desai’s Booker Prize short-listed novel, Fasting, Feasting. It shows how the ingestion offood affects acculturation process both in India and America in a multicultural context. Considering Foucault’s view that discourse is involved in the exertion of power, some of the discourses from the novel are scrutinised to reveal an oppressive power structure. Interestingly enough, the power structure of the novel revolves around a gastronomical centre; and parents through repressive familial norms exert power. The linguistic strategies, such as repetition and interruption, used to assert power are analysed by examining appropriate instances from the novel. Further, it shows how the novelist, through a transcultural bundle of representative characters as MamaPapa, Uma, Arun, the Pattons, Melanie, and Rod, assesses the cross-cultural culinary habits, divergences, and subversions involved. However, it concludes with the observation that taking the novel as a dichotomous study of two cultures, the one Indian, on account of its spiritual dimension representing ‘fasting’, and the other, American due to its plenty signifying ‘feasting,’ would result in a myopic reading. Whereas, the real charm of the novel lies in the flux shown between fasting and feasting – a digesting of the best of both the cultures. † †¦ the very essence of Indian culture is that we possess a mixed tradition, a melange of elements as disparate as ancient Mughal and contemporary Cocacola American† (Salman Rushdie) â€Å"From food, from food creatures, all creatures come to be. Gorging, disgorging, being come to be. † (Taittriya Upanishad) In the Indian cultural scenario, there has been a great outcry about the safeguarding and perpetuation of ‘ the Indianness. This implies, apart from * Dr. T. Ravichandran is a Assistant Professor in English, Department of Humanities & Social Sciences, lIT Kanpur, India. LUCKNOW JOURNAL OF HUMANITIES: VOL. 1, NO. 1, JAN-JUN 2004 Downloaded From IP – 109. 161. 128. 204 on dated 23-Jan-2012 Members Copy, Not for Commercial Sale www. IndianJournals. com 22 T. Ravichandran Downloaded From IP – 109. 161. 128. national identity, a culture characteristic of the country and its inhabitants in terms of originality, purity, sanctity, and exclusivity. However, in a decolonised land that lost much of its’ originality’ and’exclusivity’ in cultural conflicts, negotiations and transculturation processes besides gulping down some novelty from the colonisers and other foreign migrants, debating on a monistic culture is inappropriate.

Demographic and Environmental Timeline- Italy Essay

Historical Changes–Defeat and abdication of Napoleon; Formation of the Congress of Vienna. Birth & Death Rates–Death rates and birth rates were both high and fluctuated rapidly according to natural events, such as drought and disease, to produce a relatively constant and young population. Stage 2 1900 Environmental Impacts—Environmentally, the impact hasn’t really began, however, the building and use of coal operated factories has begun a slow rise in air pollution as well as in the water run-off. Historical Changes– The Industrial Revolution began and that encouraged progression into this stage. There was more urbanization, which encouraged families to be created. (Pearson Education, 2013) Birth & Death Rates–This stage leads to a fall in death rates and an increase in population Stage 3 1948 Environmental Impacts—The use of fracking is beginning throughout all of Italy, and most European countries, therefore beginning issues with fertile soil and water tributaries. Historical Changes— Italy joined the Axis powers in World War II, falling into a bloody Civil War in 1943, with the Fascist faction finally defeated in the spring of 1945. Birth & Death Rates–The population moves towards stability through a decline in the birth rate. Stage 4 1970Â  Environmental Impact–Hydraulic Fracturing is still being used as a way to increase flow rate of natural resources. This practice has been accused of killing animals. (Krishna, 2012) Historical Changes– Italy became an integral member of NATO and the European Economic Community Changing Population Sizes—Population at this time is beginning to stabilize. Birth & Death Rates–Birth and Death rates are both low, leading to a total population which is high and stable. Stage 5 2000 Italy is still in Stage 4. References Krishna, K. (2012, March 7). Study suggests hydro-fracking is killing farm animals, pets | Cornell Chronicle. Retrieved September 16, 2014, from http://www.news.cornell.edu/stories/March12/FrackingAnimals.html Pearson Education. (2013, October 3). Italy: History, Geography, Government, & Culture | Infoplease.com. Retrieved September 16, 2014, from http://www.infoplease.com/country/italy.html?pageno=1

Diabetes Mellitus II

Diabetes mellitus refers to â€Å"a group of metabolic diseases characterized by high blood sugar (glucose) levels that result from defects in insulin secretion, or action, or both. † (Mathur, 2009) This chronic medical condition occurs when the production of insulin, a hormone released by the pancreas in order to regulate the blood sugar levels, is absent or insufficient. Two major types of diabetes are 1. ) type 1 diabetes which requires the affected person to be insulin-dependent as his pancreas has been damaged by auto-immune attacks, making it unable to release the hormone and 2. type 2 diabetes which is also called non-insulin diabetes mellitus as the patients who suffer from this disease can still produce their own insulin.As a matter of fact, for the latter, excessive amounts of insulin are produced by the body. This, however, damages the beta cell, the part of the pancreas that releases insulin, and causes the depletion of the production of insulin in the long run. Th is paper will focus on diabetes mellitus 2, the causes of this chronic disease as well as the physiological limitations that it can impose on a person’s exercise program.It will also include the symptoms that a fitness instructor must watch out for when training an individual suffering from type 2 diabetes. This information will be used to create an exercise program for a subject with this chronic disease. In this section, the intensity, frequency, duration and the method for determining how the program should progress will be identified. Any prescribed medication that may affect the person’s performance should also be considered in the creation of this program.Although diabetes mellitus II is coined adult-onset diabetes as it normally develops in adults who are forty years and above, the number of children who have been diagnosed with this disease has also increased in number. Although genetics or complications during pregnancy may play a role in the development of th is disease, obesity is still identified as the major cause of this problem. An individual who has a Body Mass Index (BMI) that is 20% higher than the ideal has a higher chance of becoming diabetic.Other major risk factors associated with diabetes are age, family history, race, a history of previous impaired glucose tolerance (IGT) or impaired fasting glucose (IFG), hypertension, a history of gestational diabetes mellitus (GDM) and polycystic ovarian syndrome. (Votey & Peters, 2009) In the past, people ages 40 and above are more prone to this disease. But, now, due to the sharp increase in the number of children with this disease, this might as well be considered as a pediatric disease. A person’s family history should also be considered when determining a person’s risk to acquire this disease.People with first degree relatives who are diabetic can have a higher chance of acquiring this disease. They may have acquired the gene that stimulates the production of a protein that inhibits the role of insulin in cellular glucose transport. A person’s ethnic group can also increase a person’s risk of acquiring this disease. Afro-Americans, Hispanic Americans, Pacific Islanders, American Indians and Asians have a higher chance of becoming diabetic. A person’s blood pressure and cholesterol level can also determine if he is prone to diabetes.People with a blood pressure of 140/90 mmHg and above, a cholesterol level of 35 mg-dL-1 or below or a triglycerol level of 250 mg-dL-1 will have a higher risk of becoming diabetic. (McArdle, p. 452, 2007) For people with type 2 diabetes, an increase in glucose levels occur because of relative insulin deficiency or the insufficient production of insulin by the pancreas, insulin resistance or the decrease in the effects of insulin on peripheral tissues, especially muscles, or a combination of these two problems.Of course, insulin resistance, doesn’t necessarily mean that a person has diabetes . This, however, can cause diabetes in the long run, especially if the person’s diet is rich in simple carbohydrates. Because of insulin resistance, glucose is converted to triacylglycerol and is stored as fat. Since fat cells have a tendency to be insulin-resistant due to its reduced insulin receptor density, the person’s insulin resistance can reach a level that exceeds the maximum output of the pancreas.Both resistance and aerobic training can help in the management of these factors by improving insulin are glucagon responses. Since skeletal muscles consume a lot of glucose, approximately 70 to 90% of the glucose present in the body, resistance training which increases muscle mass can increase insulin sensitivity, leading to better glucose control. Endurance training, on the other hand, â€Å"maintains the blood level of insulin and glucagon during exercise closer to resting values. † (McArdle, p. 451, 2007)Ideally, the management of diabetes involves dieting , exercising and taking in the prescribed medication, if there is any. There are, however, some cases when the blood sugar level of the patient is too high and exercise needs to be put off. At the same time, although exercise can be very beneficial to diabetics, it can be counterproductive if the condition of the client is not examined properly. Before a client is given a program, the instructor must first make sure that he has his doctor’s consent.The instructor should also know if the client has the following complications: retinal hemorrhage, increased proteinuria, acceleration of microvascular lesions, cardiac arrhythmias, ischemic heart disease, excessive blood pressure during exercise, postexercise orthostatic hyerptension, increased hyperglycemia, increased ketosis, foot ulcers, orthopedic injury related to neuropathy and accelerated degenerative joint disease. The exercise should be adjusted based on these factors.Obese individuals, for example, should be given lesser weight-bearing exercises. At the same time, they should also be given longer rest periods in order to avoid increase in blood pressure. People with heart and blood pressure problems must not be allowed to exercise when the temperature is too high or the atmosphere is too humid. They should also be given ample rest in between sets. They should also avoid isometric exercises as well as exercises that involve raising the weight overhead or holding positions wherein the head is lower than legs.Aside from the risks caused by complications, the instructor should also pay attention to signs of hypoglycemia, especially if the client is taking in insulin or oral hypoglycemic agents. Mild hypoglycemia is characterized by trembling or shakiness, nervousness, palpitations, increased sweating and excessive hunger. People with moderate hypoglycemic reactions experience headaches, irritability and abrupt mood changes, impaired concentration and attentiveness, mental confusion and drowsiness.In se vere cases, the individual becomes unresponsive and unconscious and experiences convulsions. For such instances, the instructor must be attentive to these symptoms so that he can react immediately. Since some patients take ß-blocker medication, hypoglycemic unawareness should be expected and it is up to the instructor to make the client stop exercising, measure his glucose level and have him eat some simple carbohydrates like hard candies and sugar cubes if hypoglycemia is confirmed. The client should then be asked to rest for ten to fifteen minutes.After that, his glucose level should once again be measured before allowing him to continue the exercise regiment. Another risk that should be avoided is late-onset hypoglycemia wherein the diabetic’s blood sugar remains low even after four to forty-eight hours has passed. This can happen if the client’s exercise is too strenuous for him. For this reason, high-intensity exercise should not be administered to a diabetic i ndividual, especially if he has been prescribed some insulin or hypoglycemic agents.He should begin with a low-intensity program that gradually increases in intensity. Changes in intensity must be made after a period of three to six weeks so that the individual would be given enough time to adjust. According to Erikkson's study (Janot & Kravitz, 2009), doing some resistance training twice a week is enough to show results. Beginning with this frequency is also advisable as the instructor would be given the time to observe the client's reaction to the exercise. He would also be able to clear him of late-onset hypoglycemia.The study done by Ishii and his colleagues (Janot & Kravitz, 2009) shows that the range of the load given to diabetic individuals should be 40 to 50% of their 1 rep max. They should do around 2 sets of 25 repetitions. And, they should be given 30 to 120 seconds of rest in between sets. Based on the FITT principle, people with type 2 diabetes can have 3 to 5 times a w eek of aerobic exercise. The intensity should be 40 to 60% of the maximum HR and the duration should be around 30 to 60 minutes, unless the person is taking hypoglycemic agents or insulin.